Read more branding stories on Newserhttp://www.newser.com/taggrid/11634/branding.html2009 - Newseren-usNewser Feed GeneratorTue, 24 Nov 2009 10:02:20 CSThttp://www.newser.com/story/69250/pepsi-buys-branding-rights-to-mtv-award.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThis Sunday, MTV will bestow its first Video Music Award on a non-professional. It also happens to be the first time the network has sold naming rights to an award, reports Advertising Age . Hence, the prestigious “Best Performance in a Pepsi Rock Band Video Award.” The winner will be chosen...http://www.newser.com/story/69250/pepsi-buys-branding-rights-to-mtv-award.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSat, 12 Sep 2009 14:38:31 CDThttp://www.newser.com/story/67882/try-a-search-engine-blind-taste-test.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSo much of our search engine experience is based on branding, but who would come out on top without all the window dressing? Blind Search may help you figure it out. Designed by a Microsoft employee, it spits out unadorned results from Google, Bing, and Yahoo, only telling you which...http://www.newser.com/story/67882/try-a-search-engine-blind-taste-test.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 27 Aug 2009 9:50:00 CDThttp://www.newser.com/story/66628/newspapers-forget-paywalls-take-content-live.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSuddenly every newspaper is talking about a Journal -style online paywall or a "freemium" subscription model, but Guardian columnist Simon Jenkins is resigned that "stunned and traumatized" papers are on their way out. Instead of paywalls, Papers should learn from the battered music industry, which has used "the long-tail economics...http://www.newser.com/story/66628/newspapers-forget-paywalls-take-content-live.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 11 Aug 2009 9:20:03 CDThttp://www.newser.com/story/58599/behind-kfcs-marketing-meltdown.html?utm_source=syn&utm_medium=rss&utm_campaign=tagHow to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV ad campaign...http://www.newser.com/story/58599/behind-kfcs-marketing-meltdown.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 11 May 2009 11:08:01 CDThttp://www.newser.com/story/57675/marketers-ditch-fast-food-for-produce-aisle.html?utm_source=syn&utm_medium=rss&utm_campaign=tagWary of being associated with fast food, Disney and others are leaving Happy Meals behind and targeting young buyers—well, their parents—by branding everything from eggs to apples, the Big Money reports. Disney properties like Mickey Mouse, Miley Cyrus, and Zac Efron appear on packaging as well as the...http://www.newser.com/story/57675/marketers-ditch-fast-food-for-produce-aisle.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 30 Apr 2009 12:10:01 CDThttp://www.newser.com/story/56331/to-rake-in-funds-just-drop-her-name.html?utm_source=syn&utm_medium=rss&utm_campaign=tagPolitical fundraisers on both sides of polarizing issues have a secret weapon: Sarah Palin. Mere mention of the Alaska governor helps bring in the big bucks, Politico reports. “I can’t tell how many invitations I’ve seen with ‘Gov. Palin’ in 25-point font and ‘invited’ in 1-point font," said a rep...http://www.newser.com/story/56331/to-rake-in-funds-just-drop-her-name.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 16 Apr 2009 9:03:00 CDThttp://www.newser.com/story/51081/here-comes-kid-rock-beer.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThe auto industry may be tanking, but Michigan has a new small-scale savior: Kid Rock Beer. A Michigan brewery has landed a tax credit to produce a line of beer with the rocker's name and image, the Detroit Free Press reports. It's expected to create about 400 new jobs in...http://www.newser.com/story/51081/here-comes-kid-rock-beer.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 17 Feb 2009 17:18:59 CSThttp://www.newser.com/story/44083/fans-get-prime-seats-for-eternal-extra-innings.html?utm_source=syn&utm_medium=rss&utm_campaign=tagDie-hard baseball fans can now continue showing their team pride even in the afterlife. A Boston-area funeral home is offering its first-ever Red Sox casket, emblazoned with the team’s logo and accented with baseball-bat-type wood. “It's really a beautiful thing,” the funeral-home director, a Sox fan himself, tells the Globe...http://www.newser.com/story/44083/fans-get-prime-seats-for-eternal-extra-innings.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 01 Dec 2008 12:35:01 CSThttp://www.newser.com/story/37765/lilo-launches-branding-company.html?utm_source=syn&utm_medium=rss&utm_campaign=tagIn yet another attempt at reinvention, 22-year-old Lindsay Lohan has launched a brand development company that will hawk her merchandising ideas, Women’s Wear Daily reports. Expensive leggings are en route to boutiques this fall, but the company, called 6126, also plans to develop a cheaper spandex line, natural self-tanners, and...http://www.newser.com/story/37765/lilo-launches-branding-company.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 18 Sep 2008 11:16:05 CDT