marketing news stories on Newser

GM Won't Buy Ads in Next Super Bowl

Dustin Lushing — Fri, 18 May 2012 17:06:09 CDT

Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal . GM, usually a heavy presence in the big game, says the price of the ads—currently $3.8...

Quiet Startup Might Change Business of Online Video

Dustin Lushing — Sat, 14 Apr 2012 07:37:07 CDT

There's a startup company you've probably never heard of, but chances are you've seen its work, writes Michael Humphrey in Forbes . It's called Ooyala, and it powers an enormous number of videos across the web. ESPN highlights, Miramax movies, videos that appear on the sites of Rolling Stone , TV Guide...

New Mexico: We Need a New Slogan

Matt Cantor — Tue, 10 Jan 2012 14:02:12 CST

New Mexico has plenty to offer, but people just don't know much about it, say locals after watching tourism plummet almost 10% over the past three years. Now, the state is running a $2.5 million PR campaign to change people's perceptions of the state. "People think New Mexico is...

Coming Soon: Real Dunder Mifflin Paper

Matt Cantor — Mon, 28 Nov 2011 08:20:05 CST

Fans of the Office will soon be able to buy paper made by their favorite company—though instead of purchasing it from Dwight Schrute, they’ll have to get their reams through Staples. The office-supply giant’s Quill.com has reached a licensing deal with NBCUniversal to sell Dunder Mifflin paper, the...

Sponsors Run From Penn State

Mark Russell — Sat, 12 Nov 2011 08:18:46 CST

More tangible fallout from the Penn State scandal: About six sponsors, including Cars.com, have pulled out of today's noon game on ESPN, and other marketers are asking the station not to air their ads anywhere near discussion of the matter. "I have multiple advertisers pulling ads from the ESPN...

Got a Tech Hunch? Use 'Milkshake Test'

Matt Cantor — Tue, 08 Nov 2011 19:00:07 CST

Five years ago, everyone was ready for a Second Life revolution—but the virtual world has largely fizzled. Google and iPods, on the other hand, have lived up to the hype. How do we know when to believe in lofty tech expectations? At Slate , Dan and Chip Heath propose a...

New Low-Cal Dr Pepper 'Not for Women'

Matt Cantor — Tue, 11 Oct 2011 16:51:15 CDT

Dr Pepper knows men can't stand high heels, hate romantic comedies, and would never be caught drinking diet soda. The soft drink firm aims to change that last trait: It is marketing its latest low-calorie soda, Dr Pepper Ten, as absolutely "not for women," the AP reports. The drink's Facebook...

The New Target Demographic: Babies

Evann Gastaldo — Sat, 01 Oct 2011 13:19:22 CDT

Remember the plan Disney came up with earlier this year to stalk the maternity ward for potential new customers? Turns out that’s not an isolated incident, it’s a full-on trend. The new hot demographic for many brands to target today is infants to 3-year-olds, Adweek reports. Until recently, marketers ignored...

To Push Brand, Lacoste Sponsors ... Normal People

Kate Schwartz — Wed, 24 Aug 2011 11:59:25 CDT

Some fashion companies sponsor celebrities. Others beg celebrities to stop wearing their clothing. Lacoste, of the famed crocodile logo, has taken a third tack: It's dressing normal people in its clothes. Waiters, busboys, and valets, specifically. Given, the brand has chosen to outfit the employees of some pretty posh places:...