Read more Navic Networks stories on Newserhttp://www.newser.com/taggrid/17639/navic-networks.htmlhttp://img1-cdn.newser.com/images/newser-black250x40.gifhttp://www.newser.com/2012 - Newseren-usNewser Feed GeneratorWed, 23 May 2012 16:45:46 CDThttp://www.newser.com/story/12558/now-cable-is-watching-you.htmlPeter Fearon<img src='http://img1-cdn.newser.com/getimage.aspx?mediaid=49344&width=45&height=45&crop=Y&updateddate=20110401025352' border='0' />Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is...Television advertisers are beginning to use a new technology that enables them to use data from cable television boxes to track viewing habits and thereby target ads to specific groups of viewers.http://www.newser.com/story/12558/now-cable-is-watching-you.htmlSun, 25 Nov 2007 22:53:15 CST