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Microsoft, Viacom Ally to Check Google

Jim O'Neill — Thu, 20 Dec 2007 09:34:08 CST

Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to...

AOL to Buy Online Ad Outfit Quigo

Jonas Oransky — Wed, 07 Nov 2007 16:15:43 CST

AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at...

MSFT Grabs AQNT for $6B

Mon, 13 Aug 2007 15:30:50 CDT

Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after...

Microsoft Buys Ad Firm for $6B

J. Kelman — Fri, 18 May 2007 11:15:21 CDT

Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a...