Pepsi news stories on Newser

Pepsi Teaming Up ... With Michael Jackson

Thu, 03 May 2012 09:36:45 CDT

PepsiCo is going on a reunion tour with the King of Pop. The company will today announce its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push. In the US, the company is rolling out collectible 16-ounce blue cans...

Mountain Dew Now Courting More Than Just White Suburbia

Kevin Spak — Tue, 17 Apr 2012 11:05:12 CDT

Mountain Dew doesn't just want to be the soda of choice for young white suburbanites anymore. PepsiCo has launched a new marketing campaign that it hopes can bring what Bloomberg hilariously terms "urban cool" to the brand, starring more diverse endorsers such as Lil Wayne and Mexican-American skateboarder Paul Rodriguez....

Now Kraft Quits 'Stand Your Ground' Supporter

Matt Cantor — Fri, 06 Apr 2012 12:38:05 CDT

In January, it was Pepsi; earlier this week, it was Coke . Now Kraft is leaving the American Legislative Exchange Council, which supports laws like Florida's "stand your ground" rule. The food company won't be renewing its membership in the conservative group "for a number of reasons, including limited resources," a...

Coke Quits Group Behind 'Stand Your Ground'

Matt Cantor — Thu, 05 Apr 2012 15:25:05 CDT

Coca-Cola has ended its membership in a conservative group that backs "stand your ground" laws like the one at the center of the Trayvon Martin case. Much of what the American Legislative Exchange Council promotes is pro-business legislation, but it has also pushed voter ID laws and stand-your-ground laws across...

Coke Modifies Coloring to Avoid Cancer Label

Dustin Lushing — Wed, 07 Mar 2012 16:59:29 CST

Coca-Cola has begun switching to a new caramel coloring—it won't be a noticeable change—to avoid being forced to slap cancer warnings on its soda in California. The chemical that delivers the distinctive color includes a substance called 4-methylimidazole, or 4-MI. In 2011, California decreed that certain levels of...

In Cash Grab, Tropicana Adding Water to Orange Juice

Evann Gastaldo — Wed, 15 Feb 2012 10:28:29 CST

PepsiCo's plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. "They themselves add water before drinking OJ," a PepsiCo exec tells Bloomberg . "So why not...

And This Year's Top Super Bowl Ads Were...

Mark Russell — Mon, 06 Feb 2012 07:57:44 CST

Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot...

Pepsi's Mouse-in-a-Can Defense Isn't Reassuring

Matt Cantor — Sat, 07 Jan 2012 11:48:05 CST

An Illinois man is suing PepsiCo after allegedly finding a mouse in his Mountain Dew, and the details just keep getting weirder. In 2009, the man says, he got sick after drinking a can of the soda. After he complained to Pepsi, it sent someone to collect the mouse, and...

Diet Coke and Coke Now Top Pepsi

Matt Cantor — Thu, 17 Mar 2011 08:33:42 CDT

It's not just Coke vs. Pepsi anymore: Diet Coke's sales beat out Pepsi’s for the first time in history last year, crowning it America’s No. 2 soda, the Wall Street Journal reports. In 2009, both Diet Coke and Pepsi held just under 10% of the market. But while cola sales...