stevia news stories on Newser

Stevia Sets Sights on Sweetener Market

Nick McMaster — Wed, 15 Apr 2009 13:08:52 CDT

The arrival of stevia, a new artificial sweetener approved by the FDA in December, will likely upend the fake-sugar market, the New York Times reports. Sweet ’N Low, Equal, and Splenda have fought to stalemate of sorts, but stevia brings a huge advantage: Because it comes from a plant, marketers...

FDA OKs Natural, No-Calorie Sweetener

Ambreen Ali — Wed, 17 Dec 2008 19:22:59 CST

Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,...

Coke, Cargill Team Up on New Sweetener

Max Brallier — Thu, 31 May 2007 05:04:07 CDT

Coke has teamed up with Cargill to produce and market the all-natural, calorie-free sweetener rebiana, based on a South American herb called stevia. Coke and Cargill plan to market it in 12 countries that have approved stevia as a food additive, while attempting to win regulatory approval in the US...