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New York City Cops Can't Own NYPD Merchandise

John Johnson — Tue, 31 Jan 2012 13:09:33 CST

The NYPD logo is emblazoned on everything from hats and shirts to tie clips and coffee mugs, but all those items are now off limits to New York City cops, reports Murray Weiss at DNA Info . Police chief Ray Kelly has issued a new rule forbidding the city's 35,000...

It's True: Designer Labels Will Make Your Life Better

Evann Gastaldo — Sat, 09 Apr 2011 09:43:52 CDT

It's true: Wearing designer fashion will very likely improve your life. But not because the clothes are so attractive, oh no: It's the label that matters. A new study shows that designer logos bring benefits including more cooperation, job recommendations, and even money from others. In one experiment, when presented...

Iran Threatens Olympic Boycott Over 'Racist' Logo

Rob Quinn — Tue, 01 Mar 2011 07:30:51 CST

When the logo for London's 2012 Olympics was unveiled a few years ago, its many critics said it looked like anything from a swastika to a Simpsons character performing a sexual act. Iran has now joined them, saying the jagged logo looks like the word "Zion" and threatening to boycott...

Facebook Almost Had a Blue Hedgehog Mascot

Kevin Spak — Sun, 06 Feb 2011 10:57:20 CST

Facebook for a while actually considered adopting a blue hedgehog mascot—no, not that blue hedgehog mascot—in the apparent belief that friendly animals were the key to winning over businesses. In a recent response to a Quora question , spotted by the LA Times , an ex-Facebook employee reveals that back...

NBC Loses Peacock—Sort Of

Mark Russell — Fri, 28 Jan 2011 06:21:21 CST

Comcast takes over NBC Universal today, and some feathers are already being ruffled—the peacock has been removed from the corporate logo. Though the colorful, 55-year-old mascot will still be used on television, internally, it's been swapped out in favor of the the name NBCUniversal on a purple background, reports...

Starbucks' New Logo a Grande Mistake?

Evann Gastaldo — Thu, 06 Jan 2011 12:04:26 CST

The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled: Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem. Why? Because...

Starbucks Unveils New Logo, Drops Word 'Coffee'

John Johnson — Wed, 05 Jan 2011 15:16:43 CST

Starbucks is making its mermaid a little more prominent. A new corporate logo unveiled today to celebrate the company's 40th anniversary drops the words "coffee" and "Starbucks" and lets the green mermaid stand on her own, reports MarketWatch . The dropping of "coffee" comes as the company expands its product line,...

Gap Abandons Logo Change

Emily Rauhala — Tue, 12 Oct 2010 05:55:58 CDT

Gap is ditching that ugly new logo . Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "We've learned a...

Gap's New Logo Looks Ridiculously Cheap

Kate Schwartz — Fri, 08 Oct 2010 12:57:02 CDT

The Gap rolled out a new logo this week with little fanfare. Unfortunately for the retailer, the response hasn't been so quiet. The biggest complaints seem to revolve around the use of Helvetica (yes, that hated font) lettering, and the decision to shrink the big navy box that used to...