corporate sponsorship news stories on Newser

Time's Up for Tiger Woods, Tag Heuer

Matt Cantor — Mon, 08 Aug 2011 08:04:13 CDT

If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs , the Telegraph reports. The Swiss luxury watch maker reportedly exited the...

Baseball's New Fave Booze: Tequila

Matt Cantor — Thu, 07 Jul 2011 16:44:08 CDT

Big-league baseball teams are hitting the hard stuff. After years of sponsorship from beer companies, five ball clubs this year have teamed up with liquor brands. The spirit of choice: tequila, which saw the biggest sales jump among spirits between 2001 and 2010. “Lots of people think of beer and...

Bolt Signs Running's Biggest Sponsorship Ever

Kevin Spak — Wed, 25 Aug 2010 12:28:51 CDT

Usain Bolt has just signed the biggest sponsorship deal in track-and-field history—and one of the biggest in sports history, period. The deal extends Bolt’s long-standing relationship with Puma, which has sponsored him since he was 15. Puma hasn’t released the exact figures, but sources tell the Guardian that it’s...

World Cup Boots Dutch Beer Babes

Rob Quinn — Wed, 16 Jun 2010 02:04:00 CDT

Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from...

Chinese Automaker 'Adopts' Panda Tai Shan

Nick McMaster — Fri, 05 Feb 2010 16:14:00 CST

Giant panda Tai Shan arrived in China today after nearly 5 years in Washington, DC, and found a nice surprise waiting for him: a corporate sponsorship. Sichuan Auto Industry Group will pay $150,000 for a lifelong claim to Tai Shan, along with $90,000 annually for his food and...

Tiger Woods Loses One, Wins One

Harry Kimball — Thu, 24 Dec 2009 15:42:00 CST

Golf Digest has distanced itself—temporarily, the magazine says—from Tiger Woods, in a sign that his escapades have seriously damaged the golfer’s cachet. Woods’ name will remain on the masthead, but his instructional columns will be on hiatus as long as he is. The move is shocking because a...

Sponsor Accenture Dumps Tiger Woods

Sun, 13 Dec 2009 15:09:57 CST

Global consulting and outsourcing firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks." Today's announcement was the company's first statement since allegations of Woods' infidelity surfaced. The company is the second key sponsor...

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Mary Papenfuss — Wed, 09 Dec 2009 03:49:00 CST

Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty...

Microsoft Yanks Seth MacFarlane Sponsorship

Kevin Spak — Tue, 27 Oct 2009 13:00:00 CDT

Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show , the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a variety act from Seth MacFarlane...