DirecTV news stories on Newser

Sheen Is Back, With 2 Awesome Ads

Evann Gastaldo — Fri, 02 Mar 2012 09:39:05 CST

Charlie Sheen's "episode" really is over : He returns to the small screen in two commercials AdWeek dubs "great," though both of them do poke fun at the "winning" tiger-blood drinker . In the first ad, Sheen touts the fun of house arrest—when you're an actor with a huge house and...

Google, DirecTV Team on TV Search Option

Will McCahill — Mon, 08 Mar 2010 19:00:00 CST

Google and DirecTV are testing a service in which viewers can search for programs from the satellite provider or Internet videos, using a keyboard and a set-top box that runs Google software. Only company employees are using the equipment, sources tell the Wall Street Journal —which points out that Google’s...

2010 Will Be the Year of 3D TV

Kevin Spak — Wed, 06 Jan 2010 08:52:24 CST

Ready or not, 3D TV is coming this year, with every major television manufacturer planning to unveil a 3D set at today's Consumer Electronics Show. DirecTV is also expected to announce some 3D channel offerings on the heels of yesterday’s announcement that ESPN plans to launch a 3D network during...

Spade Got $200K for Farley Ad

Evann Gastaldo — Fri, 30 Oct 2009 09:49:09 CDT

Why did David Spade agree to the recent DirecTV ad that uses a scene from Tommy Boy, starring his departed costar Chris Farley? "To honor Chris's memory," his publicist tells the New York Post — but the $200,000 sources say Spade was paid probably didn't hurt. The commercial stirred up...

Cable, Satellite Providers Push Pay-Per-View Porn

John Johnson — Tue, 10 Mar 2009 20:57:38 CDT

Times are tough, and for cable and satellite TV companies, that means—more porn. Comcast is following DirecTV's lead and ramping up advertising for adult pay-per-view channels, reports Advertising Age . The spots will generally run on guy channels such as Spike TV and ESPN in the wee hours. Meanwhile, the...

New Media Make CBS' $6B NCAA Deal a Slam Dunk

Kevin Spak — Mon, 09 Mar 2009 12:14:01 CDT

In 1999, CBS’ $6 billion, 11-year pact with the NCAA for rights to the men’s basketball tournament looked drastically overpriced to many analysts. But with Selection Sunday this weekend, the deal doesn’t seem so crazy, thanks to a prescient addition: new-media rights. CBS has nearly sold out its online ad...

Sirius Seeks White Knight

Jim O'Neill — Thu, 12 Feb 2009 09:59:27 CST

With $175 million in debt due Tuesday and an unwanted takeover in the offing, Sirius XM Radio is hoping for help from Liberty Media, reports the Wall Street Journal . The satellite radio company is more than $3.25 billion in debt and nearly cashless, yet remains steadfast in its efforts...

Football Goes Mobile on Sprint Phones Tonight

Peter Fearon — Thu, 06 Nov 2008 05:19:24 CST

Sprint is about to score big with football fans with the first-ever live broadcast of an NFL game on mobile phones. The debut phone-cast will be tonight's Cleveland Browns showdown with the Denver Broncos. Eight more games from the NFL television network will be available over 7 weeks as part...

Murdoch's News Corp. Triples Profit

John Johnson — Wed, 07 May 2008 17:28:12 CDT

Rupert Murdoch's media conglomerate tripled its profit last quarter on improved results from its cable and broadcast networks and the sale of DirecTV, MarketWatch reports. News Corp. earned $2.7 billion, or 91 cents a share, up from $871 million, or 27 cents a share, in the same quarter last...