Read more television advertising stories on Newserhttp://www.newser.com/taggrid/34348/television-advertising.html2009 - Newseren-usNewser Feed GeneratorTue, 24 Nov 2009 6:52:42 CSThttp://www.newser.com/story/74159/steelers-legend-cops-award-for-30-year-old-coke-ad.html?utm_source=syn&utm_medium=rss&utm_campaign=tagAlready a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had...http://www.newser.com/story/74159/steelers-legend-cops-award-for-30-year-old-coke-ad.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 16 Nov 2009 17:37:06 CSThttp://www.newser.com/story/71692/dvr-viewers-give-ratings-boost-to-greys-others.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTV networks dismayed at low ratings early in the season are getting a ray of hope in the form of the once-feared DVR. Sure, ad buyers won’t pay out when a viewer watches Grey’s Anatomy on TiVo, but that and other shows are gaining a massive audience days after the...http://www.newser.com/story/71692/dvr-viewers-give-ratings-boost-to-greys-others.html?utm_source=syn&utm_medium=rss&utm_campaign=tagWed, 14 Oct 2009 12:27:28 CDThttp://www.newser.com/story/71483/dole-gets-dnc-health-reform-spot-pulled.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThe Democratic National Committee is canceling a television ad touting GOP support for health care reform after protests from one of the Republicans mentioned, former Senate Majority Leader Bob Dole. Dole is quoted saying: "I want this to pass...We've got to do something." The former Kansas senator told ABC...http://www.newser.com/story/71483/dole-gets-dnc-health-reform-spot-pulled.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSun, 11 Oct 2009 20:00:00 CDThttp://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagA group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up and running by next month, a...http://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagFri, 14 Aug 2009 6:37:32 CDThttp://www.newser.com/story/66500/stay-tuned-for-ads-during-tv-shows.html?utm_source=syn&utm_medium=rss&utm_campaign=tagA new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting that Americans...http://www.newser.com/story/66500/stay-tuned-for-ads-during-tv-shows.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 10 Aug 2009 9:10:00 CDThttp://www.newser.com/story/66182/pee-in-the-shower-save-the-world-brazilian-group.html?utm_source=syn&utm_medium=rss&utm_campaign=tagA Brazilian environmental group is running TV ads encouraging citizens to save water by urinating in the shower, the AP reports. SOS Mata Atlantica says a household can save more than 1,000 gallons a year by going No. 1 straight into the drain. The humorous ad is “a way...http://www.newser.com/story/66182/pee-in-the-shower-save-the-world-brazilian-group.html?utm_source=syn&utm_medium=rss&utm_campaign=tagWed, 05 Aug 2009 13:00:00 CDThttp://www.newser.com/story/64540/white-house-gets-tough-on-congress-critics-skeptics.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThe White House is cracking down on its critics—and on laggards within the Democratic Party, too. Republican naysayers on the economic stimulus and health care are getting the roughest treatment, Politico reports. After Kentucky Sen. Jon Kyl railed against the efficacy of stimulus spending, four Cabinet secretaries wrote to...http://www.newser.com/story/64540/white-house-gets-tough-on-congress-critics-skeptics.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 16 Jul 2009 10:08:01 CDThttp://www.newser.com/story/63615/conan-woos-far-younger-tonight-show-crowd.html?utm_source=syn&utm_medium=rss&utm_campaign=tagIn just one month, Conan O’Brien has lowered the median age of the Tonight Show audience by 10 years, from 55 to 45, the New York Times reports. Conan has radically reshaped the demographics of the program by drawing an unprecedented number of new viewers aged 18 to 34—and...http://www.newser.com/story/63615/conan-woos-far-younger-tonight-show-crowd.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 06 Jul 2009 1:21:20 CDThttp://www.newser.com/story/59134/airline-pitches-the-really-friendly-skies.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTo tout its distaste for hidden fees, Air New Zealand is mounting a tasteful display—of nudity. The airline's new commercial features employees wearing nothing but body paint, the Boston Globe reports. The campaign, called “Nothing to Hide,” touts the now-antiquated practice of providing meals and not charging for baggage....http://www.newser.com/story/59134/airline-pitches-the-really-friendly-skies.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSun, 17 May 2009 15:12:48 CDT