Cheerios news stories on Newser

Cheerios Still Dominate at Age 70

Fri, 24 Jun 2011 10:37:31 CDT

Cheerios, possibly the most iconic cereal ever made, is 70 years old this year and still a force on the breakfast cereal market. One out of every eight boxes of cereal to leave the shelf in America carries the Cheerios name. And Cheerios aren’t that hard to make, as long...

General Mills Slashes Sugar in Kids' Cereals

Harry Kimball — Thu, 10 Dec 2009 10:06:36 CST

General Mills is bowing to consumer pressure and cutting the amount of sugar in all of its cereals aimed at children, the third time in three years the food giant has taken its sweet breakfast treats down a notch. The goal this time is bring the amount of sugar per...

FDA Warns Cheerios to Ease Off Health Claims

Harry Kimball — Tue, 12 May 2009 17:05:55 CDT

The FDA has a message for Cheerios: You're a cereal, not a wonder drug. The agency says General Mills must tone down its health claims or risk having its product yanked off shelves, the New York Daily News reports. The cereal box makes all sorts of claims about lowering cholesterol...

Experts Slam Sugary Cereals

Peter Fearon — Thu, 02 Oct 2008 02:18:18 CDT

Mothers who serve their children certain brands of breakfast cereal are giving them the nutritional equivalent of a glazed doughnut for breakfast, according to a new study by Consumer Reports. Researchers analyzed 27 brands of cereal for nutritional value, and rated Post's Golden Crisps and Kellogg's Honey Smacks the worst....