baby boomer news stories on Newser

Baby Boomer? Feds Say Get Tested for Hepatitis C

Dustin Lushing — Sat, 05 May 2012 11:33:25 CDT

An epidemic of hepatitis C is afflicting the baby boomer generation, and federal authorities will roll out a campaign this year urging everyone born between 1945 and 1965 to get tested, reports the Los Angeles Times . Roughly 75% of the estimated 3.2 million people infected are boomers, many of...

2011, as Told in 18 Items

Matt Cantor — Sun, 04 Dec 2011 12:59:05 CST

If the BBC can summarize all of history in 100 objects, then Vanity Fair can do a year in 18. The magazine offers a collection of iconic objects—some real, some fictional—as a time capsule of sorts for 2011. Among the highlights: The Hello Kitty cat holding a “No...

Happy 65th Birthday, Baby Boomers

Evann Gastaldo — Sat, 01 Jan 2011 10:03:42 CST

Today is more than just New Year’s Day for the oldest of the baby boomers: It’s also their 65th birthday. “The generation that once sang of teaching the world to sing in perfect harmony, and then buying it a Coke,” writes Dan Barry in the New York Times , is now...

1 in 5 Drivers Will Soon Be 65 or Older

Nick McMaster — Tue, 09 Nov 2010 15:56:52 CST

As the baby boomer generation enters old age, the graying of America may be felt dramatically on the road. In 15 years, 1 in 5 drivers will be 65 or older, reports AP . The NTSB is already trying to gauge the impact that might have—though smart cars and smart...

Top 15 Boomer Brands

Emily Rauhala — Tue, 02 Mar 2010 10:02:24 CST

The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15: Levi's —Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane. Pepsi...

Tea Partiers: Spoiled Boomers in Midlife Crisis

Emily Rauhala — Fri, 26 Feb 2010 09:39:04 CST

The tea party movement portrays itself as a gang of ordinary, diverse citizens, but in reality it's got a lot of rich, middle-aged white guys who came of age in the '60s. That's telling. This phenomenon is actually "a harbinger of midlife crisis, not political crisis," write Jim Spencer and...

US Medical Schools See First Expansion in 40 Years

Kevin Spak — Mon, 15 Feb 2010 07:31:52 CST

Nearly two dozen new medical schools have recently opened or are poised to open in the first surge in the number of doctors this country educates in at least 40 years, the New York Times reports. The expansion is aimed at redressing the odd situation that American students who can't...

Ad Men Use Beatles to Sell Senior Care

Rob Quinn — Wed, 20 Jan 2010 08:49:33 CST

The songs you loved when you were 23 may someday be used to sell you retirement care. Researchers have homed in on that age as the likeliest time when music that triggers life-long nostalgia is heard. People who watched the Beatles on the Ed Sullivan Show at 23 are now...

Americans Staying Put Amid Recession

Harry Kimball — Wed, 09 Dec 2009 14:44:21 CST

The recession, with its attendant falloff in home prices and job opportunities, has pared back the traditional American activity of relocation to its lowest level since World War II. A new study shows that 12% of Americans moved in the last two years, compared to 14% earlier this decade, 17%...