Read more search engine marketing stories on Newserhttp://www.newser.com/taggrid/3534/search-engine-marketing.html2009 - Newseren-usNewser Feed GeneratorTue, 24 Nov 2009 18:05:55 CSThttp://www.newser.com/story/67882/try-a-search-engine-blind-taste-test.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSo much of our search engine experience is based on branding, but who would come out on top without all the window dressing? Blind Search may help you figure it out. Designed by a Microsoft employee, it spits out unadorned results from Google, Bing, and Yahoo, only telling you which...http://www.newser.com/story/67882/try-a-search-engine-blind-taste-test.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 27 Aug 2009 9:50:00 CDThttp://www.newser.com/story/61381/microsoft-blows-it-with-bizarre-bing-ads.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMicrosoft is thrashing Google in new TV spots for its "decision engine" Bing—understandably, since from Microsoft's perspective their rival is single-handedly responsible for the global financial crisis. "While everyone was searching, there was bailing," says an announcer, as images of fleeting Internet memes give way to frenzied traders and...http://www.newser.com/story/61381/microsoft-blows-it-with-bizarre-bing-ads.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 09 Jun 2009 8:22:44 CDThttp://www.newser.com/story/42540/youtube-to-sell-ads-on-search-results.html?utm_source=syn&utm_medium=rss&utm_campaign=tagYouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it...http://www.newser.com/story/42540/youtube-to-sell-ads-on-search-results.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 13 Nov 2008 8:08:58 CSThttp://www.newser.com/story/39917/google-yahoo-in-talks-to-avoid-antitrust-case.html?utm_source=syn&utm_medium=rss&utm_campaign=tagGoogle and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles...http://www.newser.com/story/39917/google-yahoo-in-talks-to-avoid-antitrust-case.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 14 Oct 2008 12:01:31 CDThttp://www.newser.com/story/28215/search-gamble-may-just-work-for-microsoft.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMany are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most proposition. If customers...http://www.newser.com/story/28215/search-gamble-may-just-work-for-microsoft.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 22 May 2008 13:38:29 CDThttp://www.newser.com/story/28164/google-readies-defense-of-yahoo-ad-deal.html?utm_source=syn&utm_medium=rss&utm_campaign=tagAn advertising deal between Google and Yahoo is certain to stir the Justice Department’s antitrust division into action, no matter what the two do to address concerns, experts anticipating a partnership between the two Internet leaders tell the New York Times . Google says a deal would simply be a supply...http://www.newser.com/story/28164/google-readies-defense-of-yahoo-ad-deal.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 22 May 2008 9:35:49 CDThttp://www.newser.com/story/28083/microsoft-will-offer-search-customers-cash.html?utm_source=syn&utm_medium=rss&utm_campaign=tagHaving largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes...http://www.newser.com/story/28083/microsoft-will-offer-search-customers-cash.html?utm_source=syn&utm_medium=rss&utm_campaign=tagWed, 21 May 2008 10:46:00 CDThttp://www.newser.com/story/23303/google-trims-300-jobs-at-doubleclick.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSome 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times . It’s the first major layoff in Google’s history and trims DoubleClick’s US workforce by...http://www.newser.com/story/23303/google-trims-300-jobs-at-doubleclick.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 03 Apr 2008 13:25:00 CDThttp://www.newser.com/story/21906/how-yahoo-would-improve-microsoft.html?utm_source=syn&utm_medium=rss&utm_campaign=tagYahoo today restated its opinion that Microsoft’s $44.6 billion buyout bid underestimates the online giant’s “combination of unique assets,” but for the first time stated publicly the strengths it would bring to the Microsoft merger, MarketWatch reports. In an investor presentation for the SEC, the company argued it would...http://www.newser.com/story/21906/how-yahoo-would-improve-microsoft.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 18 Mar 2008 18:24:53 CDT