Read more Nielsen stories on Newserhttp://www.newser.com/taggrid/5248/nielsen.html2009 - Newseren-usNewser Feed GeneratorTue, 24 Nov 2009 11:53:36 CSThttp://www.newser.com/story/73053/dvrs-arent-killing-tv-theyre-saving-it.html?utm_source=syn&utm_medium=rss&utm_campaign=tagA year ago, TV networks were terrified of the DVR. The devices allowed viewers to skip commercials on playback, and who, given the choice, would watch TV commercials? Lots of people, it turns out. TV watching is such an inherently lazy activity that many viewers can’t summon the energy to...http://www.newser.com/story/73053/dvrs-arent-killing-tv-theyre-saving-it.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 02 Nov 2009 5:57:23 CSThttp://www.newser.com/story/70540/addicted-to-facebook-youre-likely-urban-and-affluent.html?utm_source=syn&utm_medium=rss&utm_campaign=tagFacebook and Twitter users are more likely to be urban and affluent than the rest of the US population, according to a new Nielsen study, while MySpace aficionados tend to have lower incomes. People in the top third of the income bracket are 25% more likely to use Facebook than...http://www.newser.com/story/70540/addicted-to-facebook-youre-likely-urban-and-affluent.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 29 Sep 2009 10:41:00 CDThttp://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagA group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up and running by next month, a...http://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagFri, 14 Aug 2009 6:37:32 CDThttp://www.newser.com/story/52864/social-networking-now-trumps-email-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagSocial networking has become more popular than email—but that popularity hasn't translated into profitability, a new Nielsen study finds. Social networking "member communities" such as Facebook are now the most popular Internet activity, according to Nielsen's figures, attracting 67% of global Internet users and still growing fast. Email trails...http://www.newser.com/story/52864/social-networking-now-trumps-email-nielsen.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 10 Mar 2009 5:47:31 CDThttp://www.newser.com/story/41334/obama-spot-snags-22-of-viewers.html?utm_source=syn&utm_medium=rss&utm_campaign=tagJust about a fifth of watchers in big US media markets tuned in to last night’s Barack Obama infomercial, even though the spot aired on four of five major networks, the Chicago Tribune reports. The highest ratings were in Baltimore, where a little less than a third of families caught...http://www.newser.com/story/41334/obama-spot-snags-22-of-viewers.html?utm_source=syn&utm_medium=rss&utm_campaign=tagThu, 30 Oct 2008 14:20:13 CDThttp://www.newser.com/story/39091/vp-debate-draws-record-699m.html?utm_source=syn&utm_medium=rss&utm_campaign=tagLast night’s vice presidential debate drew 69.9 million viewers, shattering the record for such an event, Broadcasting & Cable reports. The 1984 encounter between VP candidates Geraldine Ferraro and George H.W. Bush drew 56.9 million; the record for a campaign debate is 80.6 million for the...http://www.newser.com/story/39091/vp-debate-draws-record-699m.html?utm_source=syn&utm_medium=rss&utm_campaign=tagFri, 03 Oct 2008 16:35:34 CDThttp://www.newser.com/story/35803/obamas-veep-text-reached-record-29m.html?utm_source=syn&utm_medium=rss&utm_campaign=tagBarack Obama's cell phone text to supporters naming Joe Biden as his running mate reached 2.9 million people, according to Nielsen—enough for a $290,000 bill at normal text rates. The statistics company ranks the message the nation's "single largest mobile marketing event" to date.http://www.newser.com/story/35803/obamas-veep-text-reached-record-29m.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 26 Aug 2008 6:46:24 CDThttp://www.newser.com/story/28505/digital-switch-may-ko-ratings.html?utm_source=syn&utm_medium=rss&utm_campaign=tagAlmost 25 million US homes own at least one set that will go dark when broadcast TV switches to digital next year—which could wreak havoc on ratings, the New York Times reports. Roughly 17% of network prime-time viewers are using unprepared TVs, according to Nielsen. Secondary TVs, like those...http://www.newser.com/story/28505/digital-switch-may-ko-ratings.html?utm_source=syn&utm_medium=rss&utm_campaign=tagTue, 27 May 2008 15:58:03 CDThttp://www.newser.com/story/21178/web-preempts-boob-tube.html?utm_source=syn&utm_medium=rss&utm_campaign=tagIf you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily quick time,” NBC’s research...http://www.newser.com/story/21178/web-preempts-boob-tube.html?utm_source=syn&utm_medium=rss&utm_campaign=tagMon, 10 Mar 2008 12:00:00 CDT