﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Nielsen Ratings news stories on Newser</title><description>Read more Nielsen Ratings stories on Newser</description><link>http://www.newser.com/taggrid/5324/nielsen-ratings.html</link><copyright>2009 - Newser</copyright><language>en-us</language><generator>Newser Feed Generator</generator><pubDate>Tue, 24 Nov 2009 13:08:55 CST</pubDate><item><guid isPermaLink="true">http://www.newser.com/story/73053/dvrs-arent-killing-tv-theyre-saving-it.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>DVRs Aren't Killing TV, They're Saving It</title><description>A year ago, TV networks were terrified of the DVR. The devices allowed viewers to skip commercials on playback, and who, given the choice, would watch TV commercials? Lots of people, it turns out. TV watching is such an inherently lazy activity that many viewers can’t summon the energy to...</description><link>http://www.newser.com/story/73053/dvrs-arent-killing-tv-theyre-saving-it.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Mon, 02 Nov 2009 5:57:23 CST</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/71174/lenos-ratings-tumble.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>Leno's Ratings Tumble</title><description>Here’s one headline Jay Leno won’t want to read. Ever since the fall TV season began in earnest Sept. 21, the former king of late night has been getting his keister kicked in primetime. He’s finished in last place every single night, with his numbers falling steadily and hitting a...</description><link>http://www.newser.com/story/71174/lenos-ratings-tumble.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Wed, 07 Oct 2009 13:31:55 CDT</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>TV Companies Team Up to Take On Nielsen</title><description>A group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter &amp; Gamble—aim to have their rival audience measurement scheme up and running by next month, a...</description><link>http://www.newser.com/story/66883/tv-companies-team-up-to-take-on-nielsen.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Fri, 14 Aug 2009 6:37:32 CDT</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/65730/dobbs-ratings-plummet-after-birther-talk.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>Dobbs' Ratings Plummet After Birther Talk</title><description>Even Bill O'Reilly thinks that Lou Dobbs' continuing sympathy with the birther movement questioning President Obama's birth certificate is just a ploy "to get ratings, trying to be provocative." But if Dobbs is pushing conspiracy theories to bump up viewership, it isn't working, reports the New York Observer . Over the...</description><link>http://www.newser.com/story/65730/dobbs-ratings-plummet-after-birther-talk.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Fri, 31 Jul 2009 5:17:57 CDT</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/63661/for-struggling-tv-networks-obamas-a-cash-cow.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>For Struggling TV Networks, Obama's a Cash Cow</title><description>The right might complain that television networks are in thrall to Barack Obama, but they have a good reason to be: the president is good for business. As Politico reports, Obama-related programs send ratings spiking—when he appeared on the Tonight Show , it had its best Friday night in 17...</description><link>http://www.newser.com/story/63661/for-struggling-tv-networks-obamas-a-cash-cow.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Mon, 06 Jul 2009 7:47:00 CDT</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/57940/in-push-to-sell-ads-cbs-sells-itself-in-new-campaign.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>In Push to Sell Ads, CBS Sells Itself in New Campaign</title><description>As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future of...</description><link>http://www.newser.com/story/57940/in-push-to-sell-ads-cbs-sells-itself-in-new-campaign.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Mon, 04 May 2009 10:01:38 CDT</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/47942/idol-ratings-slip-but-still-strong-at-30m.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>Idol Ratings Slip, but Still Strong at 30M</title><description>American Idol ’s eighth-season opener drew 10% fewer viewers than the previous installment’s premiere, Bloomberg reports. But with 30 million viewers, it still tripled the ratings of nearest rival CBS among viewers aged 18-49. Idol , Fox’s highest-rated show, raised $750 million in ad revenue last year. The judges sized up...</description><link>http://www.newser.com/story/47942/idol-ratings-slip-but-still-strong-at-30m.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Wed, 14 Jan 2009 17:01:01 CST</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/45583/leno-doesnt-know-when-you-go-to-bed.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>Leno Doesn't Know When You Go to Bed</title><description>Despite what Jay Leno may think, Americans aren't going to bed earlier, the blog TV by the Numbers reports. Nielsen ratings confirm that more people watch TV at 10pm than later on, but that's nothing new. "What the data shows is a decreasing trend of viewership between 10 and 11pm...</description><link>http://www.newser.com/story/45583/leno-doesnt-know-when-you-go-to-bed.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Wed, 17 Dec 2008 12:28:32 CST</pubDate></item><item><guid isPermaLink="true">http://www.newser.com/story/35355/nbcs-olympic-ratings-gold.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</guid><title>NBC's Olympic Ratings: Gold</title><description>NBC’s Olympic coverage smashed the competition last week, in what Variety suggests could be the most decisive rout in television history. Viewership was buoyed by Michael Phelps’ record-breaking gold-medal performance Saturday; in addition, NBC’s various networks reached a staggering 83% of the US. The margins were the biggest in Nielsen...</description><link>http://www.newser.com/story/35355/nbcs-olympic-ratings-gold.html?utm_source=syn&amp;utm_medium=rss&amp;utm_campaign=tag</link><pubDate>Wed, 20 Aug 2008 14:02:00 CDT</pubDate></item></channel></rss>