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Facebook Ready to Cash in On Your Data

Mark Russell — Sun, 17 Apr 2011 06:46:52 CDT

After seven years of concentrating on the cool, Facebook is finally ready to cash in. The social networking giant is starting to mine its immense database to match users to advertisers like never before, reports the LA Times . Facebook's ad revenue reportedly doubled last year to $2 billion, and insiders...

Reader's Digest to File Chapter 11

Jane Yager — Mon, 17 Aug 2009 14:00:00 CDT

The latest media company to groan under debt in the current recession, Reader's Digest Association, yesterday announced plans to file for Chapter 11 bankruptcy. The publisher insists that "business as usual" will continue for its publications and employees, with no mass layoffs in store as the company slashes its debt...

Newspaper Ad Forecast: 'Long Way From Extinction'

Nick McMaster — Fri, 07 Aug 2009 17:05:02 CDT

For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age . Borrell’s analysis does not...

Microsoft, Yahoo Finally Strike Search Deal

John Johnson — Wed, 29 Jul 2009 07:25:35 CDT

Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload of...

Bada-Bing: Yahoo, Microsoft Close to Search Engine Deal

Mat Probasco — Mon, 27 Jul 2009 03:44:58 CDT

Yahoo is close to a deal that would make Microsoft's Bing its new search engine, reports Advertising Age . To Yahoo's dismay, the deal will likely involve revenue sharing, not a fat up-front paycheck. Negotiations, which have been heated over the amount of revenue each side gets from search ad clicks,...

Ballmer: Old Media Won't Last a Decade

Rob Quinn — Thu, 25 Jun 2009 07:00:00 CDT

The ad revenue media companies lost in the downturn won't be coming back when things turn around, Steve Ballmer told an advertising conference yesterday. The Microsoft boss said the industry has been "reset" at a lower level, and media companies are going to have to learn to survive on less...

Google, Times Brainstorm New Advertising Models

Harry Kimball — Thu, 14 May 2009 12:34:02 CDT

Google won’t buy the New York Times , but the companies are discussing novel ways the search giant can help the newspaper stay afloat, the Business Insider reports. Sources say one idea is for Google to split advertising revenue it takes from sites hosting Times content with the paper. Another, more...

Times Co. Won't Go Private, Sulzberger Says

Harry Kimball — Thu, 23 Apr 2009 16:39:40 CDT

The New York Times Company does not intend to take itself or its flagship newspaper private, the Wall Street Journal reports. Chairman Arthur Sulzberger Jr. also told a shareholder meeting today that Carlos Slim, the Mexican billionaire who recently bought a large stake in the company, had no interest in...

Dismal Ad Revenue Sends Times to $75M Loss

Harry Kimball — Tue, 21 Apr 2009 14:56:05 CDT

Advertising revenue for the New York Times Company’s news divisions sank 28% in the first quarter of this year, the Wall Street Journal reports. That, and a total revenue falloff of 19%, resulted in a $74.5 million loss for the publisher, compared to a break-even first quarter last year....