brands news stories on Newser

Mercedes Buys Naming Rights to Superdome

Dustin Lushing — Thu, 13 Oct 2011 14:36:03 CDT

The New Orleans Superdome, home stadium to the NFL's Saints, will soon be sponsored and rebranded by Mercedes-Benz USA, reports Adweek . The luxury car manufacturer signed a 10-year agreement to link its name to the Saints' turf—despite the Superdome's lingering association as a makeshift refugee camp for victims of...

Apple Bumps Google as Most Valuable Brand

Mark Russell — Mon, 09 May 2011 06:21:32 CDT

Apple has taken a bite out of Google. It's now the most valuable brand in the world, finally ending Google's four-year run at the top of Millward Brown's list of global brand value, reports Reuters . The study estimates Apple's brand to be worth $153 billion, almost half of the company's...

Snot Pizza Isn't a Felony: Keillor

Kevin Spak — Wed, 22 Apr 2009 13:39:17 CDT

One minimum-wage worker farts on a salami sandwich, and suddenly the president of Domino's is issuing a public apology? “This is the world turned upside down,” writes Garrison Keillor in the Chicago Tribune . In the actual world, the salami fart is nothing. “The night manager just says, ‘Hey, you guys...

Domino's Workers Fired for Gross-Out Video

Rob Quinn — Wed, 15 Apr 2009 02:12:16 CDT

Domino's Pizza is struggling to contain the damage after a video of disgusting antics in one of its kitchens surfaced on YouTube, Advertising Age reports. A male employee is filmed wiping his bare butt with a sponge he then uses to wipe a pizza pan, farting on pepperoni, and stuffing...

Cable Company Wages War on Monsters

Rob Quinn — Sat, 04 Apr 2009 08:18:12 CDT

High-end audio cable maker Monster Cable has been taking on every monster it can find in a battle to safeguard its trademark, the Wall Street Journal reports. The company has sued makers of monster-branded products from carpet cleaners to energy drinks, along with job-search site Monster.com, and even the...

Beverly Hills High Aims to Market Its 90210 Image

Nick McMaster — Fri, 30 Jan 2009 18:38:46 CST

Beverly Hills High School is considering starting lines of clothing and cosmetics in an attempt to capitalize on the glamorous image perpetuated by television’s 90210 series and famous alumni like Angelina Jolie. A smaller population of school-aged children in the neighborhood has sapped the tax base, leaving it with budget...

'Sea Change' In Store for Retail

Matt Cantor — Sat, 27 Dec 2008 10:28:49 CST

Shaken by a tough holiday season and bracing for more trouble, the retail scene may look very different in 2009, the Wall Street Journal reports. Some stores will be reducing inventory and cutting suppliers, which could force small manufacturers to fold. Retail bankruptcies could abound. "We will have a lot...

Time, CNN Top College Faves

Ambreen Ali — Mon, 01 Dec 2008 06:34:50 CST

College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World peace"...

King Family Wants Cut of Obama-King Souvenir Cash

Fri, 14 Nov 2008 11:41:38 CST

The family of the Rev. Martin Luther King Jr. is demanding a share of the proceeds from the sudden wave of T-shirts, posters, and other merch pairing the civil rights leader with Barack Obama, the AP reports. Obama may have inherited the dream, but they own the brand, says the...