The Super Bowl may be all about football, but the game wouldn't be the same without the commercials. Sponsors compete in their own contest for the best ads. After all, who can forget 1992's Cindy Crawford Pepsi commercial? And more importantly, can anyone top it?http://www.newser.com/2008 - Newseren-usNewser Feed GeneratorWed, 03 Dec 2008 23:02:39 CSThttp://www.newser.com/story/42295/ad-vets-sit-out-super-bowl-in-tough-year.html?refid=rss_all_defaultThe recession has loyal Super Bowl advertisers hesitating to buy spots, worried the $6 million-a-minute publicity could backfire. FedEx is concerned it looks “wrong” to drop the dollars while “asking employees to do more with less,” the Wall Street Journal reports. NBC sold most ad spots by early September, but hasn't filled the remaining eight since the economy really tanked.http://www.newser.com/story/42295/ad-vets-sit-out-super-bowl-in-tough-year.html?refid=rss_all_defaultTue, 11 Nov 2008 11:48:41 CSThttp://www.newser.com/story/38241/pepsico-offers-1m-for-winning-super-bowl-ad.html?refid=rss_all_defaultPepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh spin on the consumer-generated ad concept and give it the edge in pre-game hype.http://www.newser.com/story/38241/pepsico-offers-1m-for-winning-super-bowl-ad.html?refid=rss_all_defaultWed, 24 Sep 2008 1:29:27 CDThttp://www.newser.com/story/60761/2008-super-bowl-ads-increase-online-integration.html?refid=rss_all_defaultThis year's Super Bowl drew an estimated 97.5 million viewers. With such a captive audience, advertisers strive to create that one commercial that viewers will remember and dub their favorite. Increasingly, this has meant engaging the viewer to participate with online interaction.http://www.newser.com/story/60761/2008-super-bowl-ads-increase-online-integration.html?refid=rss_all_defaultThu, 07 Feb 2008 12:30:47 CSThttp://www.newser.com/story/18124/super-bowl-ads-score-with-upbeat-humor.html?refid=rss_all_defaultCoke topped Pepsi thanks to Charlie Brown, Budweiser’s Hank the Horse made viewers cry, and Tide to Go’s talking coffee stain scored the second-biggest upset of Super Bowl XLII. Madison Avenue outpaced expectations in the annual adfest that accompanies the NFL’s title game, reports the Wall Street Journal. The New York Times notes the agreeably lighter tone of this year's crop.http://www.newser.com/story/18124/super-bowl-ads-score-with-upbeat-humor.html?refid=rss_all_defaultThu, 07 Feb 2008 11:48:18 CSThttp://www.newser.com/story/60762/beer-ads-take-a-back-seat-on-super-bowl-sunday.html?refid=rss_all_defaultAdvertisements for vitamin-enhanced water beat out beer for top-viewed advertising airtime during Sunday's Super Bowl, according to TiVo's annual analysis of top-rated commercials.http://www.newser.com/story/60762/beer-ads-take-a-back-seat-on-super-bowl-sunday.html?refid=rss_all_defaultThu, 07 Feb 2008 12:32:54 CSThttp://www.newser.com/story/60764/super-bowl-tv-ads-nostalgic-and-family-safe.html?refid=rss_all_defaultThis was the eighth Super Bowl of the 21st century, but if you were only paying attention to the commercials, you might have thought it was the 1970s, '80s or '90s.http://www.newser.com/story/60764/super-bowl-tv-ads-nostalgic-and-family-safe.html?refid=rss_all_defaultThu, 07 Feb 2008 12:34:30 CSThttp://www.newser.com/story/18087/the-11-best-super-bowl-ads.html?refid=rss_all_defaultThere's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were: Cindy Crawford drinks a Pepsi (1992) The Ridley Scott-directed 1984 Macintosh ad (1984) Jordan and Bird's Shoot-off (1993)http://www.newser.com/story/18087/the-11-best-super-bowl-ads.html?refid=rss_all_defaultThu, 07 Feb 2008 11:48:01 CSThttp://www.newser.com/story/17548/super-bowl-ads-go-online.html?refid=rss_all_defaultA TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal , while letting smaller players get in on the action without shelling out $2.7 million for a 30-second spot.http://www.newser.com/story/17548/super-bowl-ads-go-online.html?refid=rss_all_defaultThu, 07 Feb 2008 11:48:25 CSThttp://www.newser.com/story/17542/super-bowl-ads-take-up-strike-slack.html?refid=rss_all_defaultAdvertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most out of their spots during, literally, the only game in town.http://www.newser.com/story/17542/super-bowl-ads-take-up-strike-slack.html?refid=rss_all_defaultThu, 07 Feb 2008 11:48:37 CST